Promotional magnets that work: fridge and car magnets
A fridge magnet is one of the few adverts a customer will happily keep in their kitchen for years, and a removable car door magnet turns any vehicle into signage you can take off at will. Both make magnets a genuinely high-value promotional buy for local businesses.
Fridge and business-card magnets
Full-colour magnets with your logo, phone number and a reason to call (a service list, a discount, a calendar) earn a permanent spot on the fridge. They are ideal for tradies, takeaways, real estate agents and service businesses – the sort of thing people keep precisely because it is useful. Cheap per unit, and effective for years. The trick is to give the magnet a job beyond your name: a plumber’s after-hours number, a cafe’s opening hours, a bin-night reminder or a loyalty stamp all buy the magnet its place on the fridge, and every glance is another impression.
Car door magnets
Printed on heavy magnetic sheet, removable car door signs grip a clean steel panel firmly while driving and peel off in seconds when you park. Perfect for sole traders and anyone who wants branding on the vehicle without a permanent wrap – handy if you use one car for work and personal driving, or lease a vehicle you cannot modify. Two door magnets turn an ordinary car into a mobile advert across every Sydney job and car park, then come off when you knock off.
Getting them right
Keep the design bold and the contact details large – a car magnet is read from a few metres away by someone who has a second or two, so the phone number and service need to jump out. Die-cut to your logo shape if you want to stand out on the fridge among the pizza menus. On the fridge magnet, lead with the useful thing (the number, the hours, the offer) and let the branding support it. High contrast beats clever – dark type on a light panel, or the reverse, reads at a glance.
Sizes and shapes to consider
Magnets are flexible on format, and the right size depends on the job. A business-card magnet is the everyday workhorse – small enough that people keep it, big enough for a name, number and one line of service. A larger fridge magnet gives room for a service list, a calendar or a set of opening hours, which is what earns it long-term fridge space. Car door magnets are sized to fill a door panel and read from across a street, so bigger and bolder wins. Beyond plain rectangles, rounded corners look tidy and avoid catching, and a full die-cut to your logo outline makes a magnet instantly recognisable and helps it stand out on a crowded fridge. If you are not sure what size suits your details, send the content and we will suggest a format that fits it comfortably.
Caring for car magnets so they last and protect the paint
A car magnet is low-maintenance, but a few habits keep it gripping and keep your paintwork happy. Apply it only to a clean, dry, flat steel panel – not over a body line, a plastic bumper or an aluminium panel, where it will not hold. Every week or two, take the magnet off, wipe both the panel and the back of the magnet, and refit it; that clears any grit and moisture that can get trapped underneath and mark the paint. Take magnets off before a high-pressure wash so they are not forced under the edge, and store them flat rather than folded, because a crease is permanent. Done this way, a set of magnets lasts a long time and leaves the panel as it was.
Which magnet suits your business?
- Repeat local custom and referrals: fridge and business-card magnets.
- Branding on the vehicle without a wrap: car door magnets.
- Standing out on a crowded fridge: a die-cut magnet in your logo shape.
- A magnet people keep: add a useful feature – hours, a calendar, an offer.
Frequently asked questions
Will a car magnet damage my paint?
Not if you look after it. Fit it to a clean, dry, flat steel panel, take it off every week or two to wipe underneath, and remove it before a pressure wash. Trapped grit and moisture are what mark paint, and that routine prevents both.
Do car magnets stay on at highway speed?
Yes, on a clean flat steel panel a heavy magnetic sheet grips firmly at normal driving speeds. Keep them off curved body lines, plastic and non-steel panels, where they cannot hold properly.
What makes a fridge magnet people actually keep?
Usefulness. A magnet that carries opening hours, an after-hours number, a calendar or an offer earns its spot; one with only a logo is more likely to be tossed. Give it a reason to stay.
Can magnets be cut to my logo shape?
Yes. Die-cutting to your logo outline helps a fridge magnet stand out among the menus and cards, and gives your brand a distinctive shape people recognise.
See our custom magnet printing or get a quote.
